The Trade Desk

The Trade Desk is a US-based technology company that operates a digital advertising platform enabling media buyers to plan, execute, and optimise programmatic ad campaigns across channels. Headquartered in California, its platform supports display, video, audio, native, and connected TV advertising, with a strong focus on data-driven targeting and measurement. The Trade Desk is widely used by agencies and brands seeking transparency and control over their digital ad spend, and has positioned itself as a key player in the shift away from walled garden platforms. It continues to invest in AI, identity resolution, and open internet infrastructure.