Snap

Snap is a technology company best known for its flagship product Snapchat, a multimedia messaging app that focuses on temporary photo and video sharing. Founded in 2011 and headquartered in Santa Monica, the company operates at the intersection of social media and augmented reality. Snap develops innovative camera hardware like Spectacles and sophisticated software tools for creators to integrate digital content into the real world. Its business model relies primarily on advertising revenue driven by a younger demographic and continuous investment in immersive communication experiences.