McDonald's
McDonald’s is the world’s largest fast-food restaurant chain by revenue, serving over 100 countries with a core menu of burgers, fries, and beverages. Headquartered in Chicago, the company operates primarily through a franchise model, with more than 90% of its restaurants owned and operated by independent franchisees. McDonald’s focuses on operational efficiency, brand consistency, and global supply chain integration, while also adapting to local tastes and dietary preferences. In recent years, the company has invested heavily in digital transformation through mobile ordering, loyalty programmes, and kitchen automation, as well as sustainability initiatives related to packaging, sourcing, and emissions. McDonald’s remains a dominant force in global quick-service dining and consumer brand recognition.
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